Projects
AFNIS 2025 – Pan-African Lead Gen
Driving continental awareness and high-quality registrations for the Africa Natural Resources & Energy Investment Summit.
Key Performance Metrics
The Strategy
Challenge: Reaching high-level energy investors across Africa with a limited timeline.
Execution: We deployed a full-funnel strategy:
- Meta: Awareness → Interest → Action funnel.
- LinkedIn: 66% Budget on Conversion/Lead Gen, 34% on Consideration.
- Optimization: Budget aggressively shifted to winning creatives.
Top Performing Campaigns
- AFNIS Flyer: 137k Impressions (₦52k Spend)
- New Ad Campaign: 136k Impressions (₦52k Spend)
- IG Flyer: 69k Impressions (₦35k Spend)
The Amercado Approach
Swisszaco Ltd – Property Lead Gen
Driving qualified buyer leads and consistent inquiries across multiple estate locations and buyer segments.
Key Performance Metrics
The Strategy
Challenge: Promoting multiple property types (Shortlets, Land, Apartments) to distinct buyer segments simultaneously.
Execution: We segmented audiences by buying capacity and intent:
- Meta: Specific campaigns for Shortlets, Messaging (Inquiries), and Diaspora traffic.
- LinkedIn: High-net-worth targeting (56% Consideration, 44% Lead Gen).
- Tactics: Installment-based offers & "Buy and Build" messaging.
Top Performing Campaigns
- Shortlet Promo: 103k Impressions (₦476k Spend)
- Direct Messaging: 17k Reach (₦303k Spend)
- Swiss Court Allocation: 112k Impressions (₦230k Spend)
The Amercado Growth System
Questions & Answers
What does Amercado do?
Amercado helps businesses grow through digital marketing, advertising, website design, and practical marketing training.
Our goal is simple, to make your business visible, attract the right customers, and increase your sales.
How is Amercado different from other marketing agencies?
We don’t just run ads, we build growth systems.
That means:
We study your business first
We target the right audience
We track real results
We optimize for leads and revenue
Everything we do is focused on business growth, not just impressions or likes.
How long does it take to see results?
It depends on your goal.
Ad campaigns can start generating leads within a few days
Organic marketing takes longer but builds long-term trust
Websites begin working immediately after launch
We always aim for both quick wins and long-term growth.
How much do your services cost?
I offer a range of services including web design, front-end development, UX/UI design, responsive design, e-commerce solutions, and brand identity creation. Visit my Services page for a detailed overview.
Do you also manage our social media pages?
Yes.
We can:
Create content
Manage your pages
Run ad campaigns
Turn your social media into a lead generation channel.